Meet Melanie, Your Personal Development Copywriter
Writing strategic web copy & story-based content for course creators and creative entrepreneurs
Are you …
A
Wordless
Web Professional
Who’d rather design your day away …
or write code instead of copy?
An
Exhausted
Entrepreneur
Who needs a partner to free you from the hamster wheel of content marketing …
so you can focus on what you do best?
A
Careworn
Course Creator
Whose courses have changed (or will change) lives …
but struggle convincing the world?
I get it.
Whether you spend your days designing houses, coding websites, or fielding student questions, the last thing you want to do is spend what little downtime you have marketing yourself.
You need a writer who not only understands what makes you and your business, courses, or services great … but who can also convey that others.
It’s all about you
What I do for my clients
No content mills. No million and a half, aimless posts that leave you questioning whether you’ve wasted your time and money.
Instead, I focus on quality, timely pieces that are tailored to you and your goals, using the power of storytelling to help your message resonate.
I provide the copy & content that cuts through the noise, inspires trust, and allows skeptics to turn themselves into loyal customers, students, and clients …
And takes the burden of marketing yourself off your shoulders … so you can get back to doing what you do best.
Okay, if you insist 🙂
Some fun facts about me …
- I’m a former Writing Center tutor for a local community college (where I taught students research skills … the importance of audience awareness … And, you know, how to write an assignment according to the requirements …)
- I’m a self-taught web developer who spent 6+ years building custom WordPress sites
- I’m an AWAI-trained copy & content writer, and winner of the Summer 2021 Site Content Audits certification course spec challenge
- I’m a recreational pianist officially since the age of 8 (unofficially since I was a toddler able to clamber up on a piano bench … to the joy of my parents) 🙂
- I’m also a total sucker for all things K9 (I spent my childhood watching Dogs 101 and Too Cute! on Animal Planet, as well as annual dog shows)
Processes, to-do lists, & active communication, oh my!
My Approach
Here’s what you can expect when you work with me:
Discovery
Call
Proposal &
Invoice
Research,
Research,
Research
Write It
Right
Tweak &
Revise
Publish/
Launch
I’ll …
- Start things off by getting to know you
- Zero in on your goals, pain points, & business
You’ll …
- Get a clear understanding of what you’ll be getting … and how it will help
- Get an idea of a possible timeline for work
If we’re a good fit*, I’ll …
- Send along a formal proposal & invoice outlining the projects we discussed
*If we’re not a good fit, I’ll do my best to give you a good referral
You’ll …
- Sign the proposal & invoice, and pay the deposit
- Confirm the timeline provided
I’ll …
- Do a deep dive on you, your business & branding, your courses or services offered, and your competition
- Strive to get a crystal-clear understanding of your ideal clients/customers
You’ll …
- Provide any materials I need by the dates I request
- Relax as I get to work
I’ll …
- Get to work crafting your message, keeping your goals & prospects top of mind
- Keep you in the loop
You’ll …
- Focus on running your business
- Watch for updates from me
I’ll …
- Send you completed drafts for you to review
You’ll …
- Look through the drafts
- Send me your honest feedback
We’ll …
- Weave in your edits & polish
- Discuss design recommendations & work with your web partners as needed*
*Don’t have a go-to web designer or developer? I have great names to give you 🙂
We’ll …
- Publish/launch/Activate the final product
- Test, track, and learn
- Celebrate!
Not sure what kind of content you need?
That’s okay! Visit my services page to see some ways I could help you.
Or schedule a call with me today and we’ll get to work nailing down what your needs and goals are.
Got Questions? I’ve Got Answers
Frequently Asked Questions
So, what exactly is it that you do?
In short, I help my clients generate leads via strategic content tailored to their unique goals.
Check out specific services I offer for more information.
What sets you apart from everyone else?
In short, I know your ideal customer … because I am one, thanks to my educational experience, my career history since college, and my own inclination to continuously learn.
I know firsthand what it’s like to change career trajectories. I also know what it’s like to start your own business.
When you work with me, you get the benefit of all these experiences:
- The attention to detail and the interdisciplinary skills of a former professional writing tutor
- The comprehensive perspective of a copywriter/web developer
- The self-motivation of a professional who pursues her interests
- The tech skills of a digital native and the work ethic of an old soul
Do you charge by word count?
Rather than charging you for a specific word count, I’m more concerned with providing high-quality copywriting packages that work for your needs and goals.
Not sure what services you want? Schedule a call with me today to discuss a customized package that fits your budget.
What if I want to make revisions?
Not a problem! I care deeply about my clients’ satisfaction, and I factor revisions into the rates for each project.
What rates do you usually charge?
You probably expect me to say it depends … but it really does! I’ll be more equipped to quote you a specific range for your project idea after we have a conversation.
Do you offer payment plans?
Yep! Typically, to start work I ask for 50% of the project fee upfront and the remaining balance on completion of the project. But I’m also open to discussing more customized payment plans.
Do you work with clients outside the personal development industry?
Absolutely! One of the joys of my line of work is that I get to learn about all kinds of industries … and I love learning.
That being said, if your industry is way outside my wheelhouse, we may not be the right fit. If that’s the case, I’ll do my best to find you a good referral.
Do you ever work on a retainer basis?
I love working on retainer with clients who are a great fit.
It’s a win-win situation: you don’t have to worry about finding a copywriter you trust each time a project need arises, and I can dedicate less time to finding clients and more time writing for you.
Schedule a conversation with me to discuss possible retainer agreements.
Ready to resonate?
Schedule your free call with me today. I can’t wait to learn about you and your project!